Marketing & recruiting systems

Stop chasing drivers.
Build a recruiting engine.

The "driver shortage" is mostly a marketing problem. We build the digital infrastructure, automated funnels and brand authority you need to keep your trucks seated — tightly integrated with your QMS and TMS.

Built for USA-based asset carriers & 3PLs.

The post-analog recruiting reality

Drivers shop carriers like consumers.

Before a driver ever calls you, they've already judged your brand by your website, social media, reviews and what shows up on their phone.

Legacy carriers rely on job boards and hope. Modern carriers build digital recruiting funnels that run every day, not just when someone has time.

Our methodology

We don't just "run ads". We build a connected ecosystem that attracts, captures and converts talent on autopilot.

  • Automated lead capture. Never lose a qualified driver because your team was dispatching. Funnels capture and qualify leads 24/7.
  • Employer branding. We position your fleet as a carrier of choice with professional visuals, clear offers and proof you run a tight system.
  • Multi-channel reach. We target drivers where they actually spend time — Meta, TikTok and Google — not just job boards.
Recruiting funnel

How traffic becomes seated drivers when marketing and operations point at the same playbook.

1. Attraction · Traffic

Targeted Meta and Google campaigns tuned to your lanes, pay and home time.

2. Capture · Leads

High-conversion landing pages and instant forms built for drivers on their phones.

3. Nurture · Applicants

SMS and email flows that respond within seconds and keep drivers warm until your team connects.

4. Conversion · Hires

Clean hand-off into your DQF / onboarding process so leads become seated drivers — not abandoned forms.

Who we serve

Built for serious operators, not spray-and-pray hiring.

We work best with fleets that want recruiting and marketing to plug into their modernization stack — not live off to the side.

Growing carriers

5–50 truck regional fleets

You're tired of feast-and-famine recruiting and want a predictable flow of qualified drivers for real lanes — not random clicks.

Specialized freight

Reefer, flatbed, hazmat, high-value

You need drivers who can handle specialized cargo — and branding that matches the level of control your customers expect.

3PLs & brokerages

Carrier & talent networks

You want a brand that attracts both drivers and shippers — with a partner that speaks fluent trucking, not generic agency jargon.

Driver recruitment packages

From foundation to fully outsourced engine.

Start by looking serious online — or let us act as your marketing department. Choose the tier that fits your growth stage.

Strong Start · The foundation

For new MCs, startups or owner-operators who need professional presence without a monthly commitment.

  • Custom 1-page recruiting website
  • Google Business Profile optimization
  • Social media setup (Facebook & Instagram)
  • Custom recruiting flyer / PDF one-pager
$1,000

One-time fee

Get Strong Start

Basic Recruiting

Active lead generation

$1,000 – $2,500/mo

Month-to-month. Cancel anytime. For carriers who want to turn on the tap and get consistent driver leads.

  • Everything in Strong Start
  • 1 active ad campaign (Meta or Google)
  • Professional ad creative & copy
  • Real-time lead delivery (email/sheet)
  • Weekly ad optimization
  • Typical range: 15–30 qualified leads per month*
Most popular

Standard

Full pipeline builder

$2,500 – $5,000/mo

For 5–25 truck fleets that want strong brand consistency and the ability to hire across multiple driver profiles.

  • 5-page professional website
  • 2 simultaneous ad campaigns (e.g. OTR + local)
  • LinkedIn & TikTok setup
  • Weekly social content
  • CRM integration setup
  • Monthly strategy & KPI review calls

Premium

Enterprise growth

$5,000 – $10,000+/mo

For 25+ truck fleets or aggressive growth targets. A marketing department that already understands trucking.

  • Everything in Standard
  • 4+ simultaneous campaigns (recruiting + shipper-facing)
  • Advanced automation (SMS bots, drip email, retargeting)
  • Daily content management (12+ posts per month)
  • Multilingual ads (e.g. English + Spanish)
  • Eligibility for performance / guarantee-style programs

*Lead volume depends on lanes, geography, pay and requirements — we'll model realistic expectations together.

Web & brand presence

Your website is your digital handshake.

A weak website screams risk to shippers and drivers. It says "disorganized" and "maybe not stable". We build fast, secure, mobile-first sites specifically for trucking and logistics.

Why our sites are different

Mobile-first architecture

Most drivers browse and apply on their phones. Layouts are tuned for thumbs, not just desktop mice.

SEO & local search

We structure content so local shippers and drivers can find you when they search for lanes, equipment and services.

Tech integrations

We connect your site to your CRM, ATS, Magellan TMS, pixels and analytics so every visit, click and lead can be measured.

Web development tiers

Basic site (1 page)

A powerful scrolling landing page with essential info: positioning, lanes, pay, testimonials and CTA.

~$1,000

Standard site (3–5 pages)

A complete corporate presence — Home, About, Fleet, Careers, Contact — tuned for recruiting and shipper trust.

~$2,500

Premium / Enterprise

Custom functionality: driver portals, content hubs, multilingual support, RFP/tender forms, private shipper areas and more.

$5,000+
Why carriers choose Magellan

A marketing partner that speaks QMS and TMS.

Because Magellan also handles compliance, QMS and TMS, your recruiting engine doesn't live on an island — it plugs into the same system that runs your operation.

We know trucking

We aren't a generic agency that does pizza on Monday and trucks on Tuesday. We understand CDL classes, endorsements, HOS, lanes and how drivers actually evaluate a move.

Data-driven iteration

We don't guess. We test. A/B testing, pixel tracking and live dashboards help us lower your cost-per-hire and improve lead quality over time, not just boost spend.

Full integration with Magellan

Marketing, QMS, safety and TMS point at the same truth. Recruits flow straight into your onboarding and training programs instead of being handled in a separate universe.

Ready to fill your trucks?

Schedule a free strategy consultation. We'll review your digital presence, audit your ad spend, and recommend the right tier for your growth goals.

For USA-based asset carriers & 3PLs who treat recruiting as a system.

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Delaware, USA · Global operations support.